ABN AMRO bank recently won an Esprix award in the financial category for its home promotion campaign.
The award honors the most successful marketing campaigns each year.
ABN AMRO award was for its House Promoter campaign, which it launched with Red Urban and WeFilm. The campaign, which was meant to help homeowners sell their houses, was launched with an online video featuring a roller coaster integrated throughout the interior of a home in Ermelo, Netherlands. The video was viewed online millions of times.
Sellers who participated in the program could win promotional material for their houses.
“The House Promoter was a highly successful campaign that was noticed all over the world," Daniel Casalod, director of ABN AMRO Communications and Sustainability, said. "I am proud of the professionals who created this creative concept and of the recognition we received from the Esprix jury.”