Cistran Finance Exploring the Spirit of Capitalism's New Frontier

Saturday, October 20, 2018

PrivatBank launches promotion for SnapChat users

PrivatBank, the largest commercial bank in Ukraine, recently announced a new promotion for users of SnapChat, the instant photo messaging application developed by students at Stanford University.

SnapChat recently turned down an offer of $3 billion from Facebook to acquire the company.

"We are a little taken aback by the news that an American instant messaging startup rejected the offer to be bought for $3 billion, and decided to try to run on that network share, as an experiment, so to speak," Dmitry Dubilet, PrivatBank's IT director, said.

Anyone who friends Privat on SnapChat through Nov. 19 received three free months of the SendMoney and FotoKassa apps.

SendMoney makes it easy to transfer money to any Privat card, while FotoKassa allows bank customers to simply take a picture of a bill they need to pay.

"Maybe we'll periodically post from SnapChat all sorts of nice offers for customers," Dubilet said.