PrivatBank, the largest commercial bank in Ukraine, recently announced a new promotion for users of SnapChat, the instant photo messaging application developed by students at Stanford University.
SnapChat recently turned down an offer of $3 billion from Facebook to acquire the company.
"We are a little taken aback by the news that an American instant messaging startup rejected the offer to be bought for $3 billion, and decided to try to run on that network share, as an experiment, so to speak," Dmitry Dubilet, PrivatBank's IT director, said.
Anyone who friends Privat on SnapChat through Nov. 19 received three free months of the SendMoney and FotoKassa apps.
SendMoney makes it easy to transfer money to any Privat card, while FotoKassa allows bank customers to simply take a picture of a bill they need to pay.
"Maybe we'll periodically post from SnapChat all sorts of nice offers for customers," Dubilet said.
- THE WORLD BANK: Jobs of the future require more investment in people
- VTB BANK - ARMENIA: VTB acquires Sarovbusinessbank
- THE WORLD BANK: Sri Lanka Has the Potential to More Than Double Its Exports to South Asia
- THE BLACK SEA TRADE AND DEVELOPMENT: BSTDB launched a call for expression of interest for website design services
- SEB - UKRAINE: SEB joins finance- and sustainability board
- SOBINBANK - RUSSIA: New features of the DBO Bank-Client
- ROSBANK - RUSSIA: Anastasia Bushueva Appointed Chief Accountant - Director of Accounting and Reporting Department of Rosbank
- NIKOIL - RUSSIA: Bank URALSIB entered the Top 10 media ratings of Russian banks in August
- MINISTRY OF FINANCE OF GEORGIA: The European Code of Customs Code will be launched in Georgia
- MINISTRY OF FINANCE OF UKRAINE: Ministry of Finance launches second module of "E-Data" project - open "Budget for citizens"