The Armenian branch of VTB Bank and credit-card issuer Visa have launched the "Kosmomania" campaign, in partnership with Cosmopolitan Armenia magazine, the bank said on Friday.
The campaign aims to increase the use of VTB's Classic and Gold Visa cards for purchases. A drawing will be held at the end of May to determine the winners of prizes that include service points for gift certificates, store rooms for women and the grand prize: a trip to Milan, Italy.
Cardholders within these programs can receive special benefits, including a free subscription to Cosmopolitan Armenia, invitations to magazine events and up to 40 percent off purchases made in shops and service stations using a Visa card.
VTB Group is based in Russia and has subsidiaries in many countries within the Commonwealth of Independent States and has presence in Europe with branches in Austria, France and Germany